Factors Influencing the Intention to Engage in Socially Responsible Investing
DOI:
https://doi.org/10.65072/jeid.v1i1.3Keywords:
attitude, intention, perceived behavioral control, subjective normsAbstract
This study examines the relationship between attitude, subjective norms, and perceived behavioral control and the intention to engage in socially responsible investment (SRI) among investors of the Pakistan Stock Exchange (PSX). The research focuses on 290 investors from the twin cities of Islamabad and Rawalpindi, using an online survey to collect data. Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS software was employed for analysis, while descriptive statistics were computed using SPSS. The results indicate that attitude has a significant positive effect on SRI intention, perceived behavioral control has a significant negative effect, and subjective norms do not have a significant effect on SRI intention. Due to time constraints, the survey was distributed online to achieve a larger sample size. These findings can guide the marketing departments of stock exchanges in designing initiatives to promote ethical investing. Additionally, investment platforms should implement practices that enhance investor trust and demonstrate the reliability of socially responsible investments compared to conventional options.
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